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Pt3 - Choosing the Right Platforms & Tailoring Your Message for Different Social Media

Updated: Sep 6, 2023

In the digital age, having a strong online presence across multiple social media platforms is key to a successful business. However, every platform has its unique features, audience demographics, and content types. It’s critical to understand these specificities and tailor your content and messaging accordingly. In this blog, we will delve into how you can adapt your message to suit the specifics of each major platform. It's important to remember that your brand doesn't need to be on every platform - you neeed to choose the right platforms that are most likely to house your target audience.


1. Facebook

Facebook is a versatile platform with a diverse user base. Its format allows for longer posts, making it a great platform for sharing blog posts, company news, and detailed product information. Remember to make use of Facebook's various features like Facebook Live for real-time engagement, or Groups for building a community around your brand. Right now there is a huge focus on building communities for your brands - utilising the Groups options could really help you build your audience. You can also use Facebook to help build up your reviews.


2. Instagram

Instagram is a highly visual platform, perfect for sharing eye-catching images and short videos. It's popular with younger audiences and is ideal for lifestyle, food, fashion, or any other visually-oriented brands. Use Instagram Stories to share behind-the-scenes content, and consider leveraging Instagram Shopping if you're a retail brand. Currently, Reels are trending and are the best way to increase your audience reach. Reels are short (up to 90 second) videos, and are best when edited to match current trends, along with trending audio - there are now lots of interactive options you can add to your reels to keep users engaged, such as reaction buttons and polls. Spending time looking at your competitors Reels and other trending Reels will help ensure you know the perfect recipe when it comes to creating your next Reel to gain the most reach!


3. Twitter

Twitter is the platform for real-time conversations and updates. It's perfect for sharing short, timely updates, joining industry conversations, and providing customer service. Remember, Twitter moves fast, so posting frequency can be higher here compared to other platforms.


4. LinkedIn

LinkedIn is a professional networking site. It's the place for B2B businesses, sharing thought leadership content, industry news, and company updates. Keep your tone more professional here than on other platforms.


5. YouTube

YouTube is the second largest search engine after Google, making it an excellent platform for SEO. It's great for sharing video content like tutorials, product demos, and customer testimonials. Invest in high-quality video production to stand out. Unlike Reels and TikTok, your video can be as long as required - don't forget, YouTube videos are best shot in landscape!


6. TikTok

TikTok has quickly become a favorite among Gen Z audiences. The platform revolves around short, creative videos often set to music. It's a space for brands to let their hair down and get creative – think fun, engaging content that aligns with current trends and challenges. However, before jumping on the TikTok bandwagon, think long and hard about your target audience. I get many clients who insist they need to be here, because of all the stories around "TikToks blowing up" and going viral - but be honest with yourself - you will never go viral if your taget audience isn't here to begin with!


7. Pinterest

Pinterest is a visual discovery engine where users find ideas and inspiration. It's ideal for brands in the fashion, home decor, food, and creative industries. High-quality, visually-appealing images are a must here, and informative content like how-tos and tutorials perform well.


Remember, while it's essential to tailor your message to each platform, consistency in your overall brand messaging across platforms is equally important. Always consider your brand voice and personality, even while adjusting the tone and content for each platform.

In essence, tailoring your social media message for different platforms is all about understanding the nature and audience of each platform, and creating content that not only aligns with your brand but also resonates with the platform's users. So, get to know each platform, and start crafting your tailored content today!


Got any questions? Let me know below!

Remember, keeping on top of your business social media is a full time job in itself. If you are struggling to keep on top of it, then now's the time to speak to a social media manager. Get in touch with me today to see how I can help your business!


Someone taking a photo on their phone of lots of food dishes
What platforms would this be great on?

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